A twelve-month program to open $6.2M of net-new pipeline for Harvey across Singapore, Malaysia, Indonesia and Hong Kong.
Harvey has already won the room in Singapore: WongPartnership, Rajah & Tann, Drew & Napier, the Attorney-General's Chambers, a partnership with the Singapore Judiciary. What a one-month-old APAC org does not yet have is a dedicated engine to repeat that, market by market, at the pace an $11B story demands.
Legal buyers don't buy like software buyers. Managing partners and general counsel move on peers and reputation, not InMail. The enterprise-SaaS outbound that scaled MongoDB and Broadcom won't open a partner's door the same way.
NO BS is that engine. We convene the senior legal rooms, managing partners and GCs, across Singapore and Malaysia first, then Indonesia and Hong Kong, timed around Harvey's own momentum: the firm wins, the Judiciary partnership, the NUS Law and PwC NewLaw tie-ups.
Your buyers, by market (law firm leadership + in-house legal)
Projections
The fundamentals
The program at a glance
What you get
Target list. Named managing partners and GCs at law firms and 1,000+ employee companies across your four markets.
The access. Senior, in-person sessions co-led by Harvey and NO BS, built around AI in legal practice.
Meetings. Qualified 1-on-1s, tracked by name and stage in your CRM.
Reporting. A live dashboard of all activity, plus weekly progress meetings.
Why it works
Warm start. We run senior enterprise and professional-services rooms across the region, so we start from relationships, not a cold list.
The model. Give before you take: senior access peers can't reach on their own.
Validated. Proven with senior enterprise and technology leaders across the region, see the proof.
Conversion. 70% of participants to 1-on-1s; 40% of those to CRM opportunities.
Scale. ~2,200 senior legal buyers across your four markets.
Why it's low risk
Cost. $10K per month for twelve months, a predictable, defined line item.
Payback. The six projected new logos are worth ~$1.2M in signed ACV, about 10× the $120k first-year fee, before accounts expand across seats and practice areas.
Phased. Singapore and Malaysia first, then Indonesia and Hong Kong once proven.
Transparent. Every name, stage and week visible, nothing in a black box.
Harvey has the product and the early logos. The next wave of growth is in rooms that enterprise outbound struggles to enter.
Buying legal AI is a trust decision. Managing partners, the executive committee and general counsel adopt what respected peers already use, and they vet it through reputation and referral, not a demo request. The net-new growth sits with that finite, senior, conservative population across your four markets.
That is a different motion from the one that scales developer and infrastructure software. The SDR-led sequences, free trials and webinars that built pipeline at MongoDB, New Relic and Broadcom don't open a partner's door. The room has to be earned.
Why are these rooms hard to reach?
Legal buys on peer proof
A partner adopts what other partners they respect already trust. That comes from a peer in the room, on a topic they care about, not a cold pitch from a vendor they don't yet know.
Everyone is chasing them now
Every legal-tech vendor is pitching AI at the same partners and GCs, with the same emails, InMails, whitepapers and webinars. Another cold sequence does not land.
A new APAC org can't also prospect four markets
Building senior legal relationships across Singapore, Malaysia, Indonesia and Hong Kong, week after week, takes time and local senior networks a one-month-old regional team is still assembling.
Give before you take.
Behind every senior enterprise legal deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Ride Harvey's own momentum
Harvey's Singapore launch, the firm wins, the Singapore Judiciary partnership and the PwC NewLaw alliance are built-in credibility. Time the room around them, and the invite carries Harvey's own momentum, not a cold ask.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. We convene the exact senior rooms, then convert them.
Our playbook is seat-agnostic: convene the senior people you need to reach into a room they actually want to be in, then convert. Here is that motion working across clients, industries and geographies, including with founders and CTOs on a technical product. It is the same motion we would run for Harvey with managing partners and general counsel.
Proof point
Future of creator marketing lunch in Singapore
Who we did it for: Serious Fluence, a creator-marketing company. We co-hosted the lunch with their CEO, Prem, on the future of creator marketing. See the post on LinkedIn ↗
The ICP in the room: senior leaders (director and above) from named target companies. The mechanic, convene the exact seat you need, then convert, is identical whatever the title on the badge.
Why it maps to Harvey: same motion, different seat. We put a curated senior group in a room they wanted to be in, on a topic they cared about, then converted. It is the identical play we would run to open Harvey's pipeline with managing partners and general counsel across your four markets.
In the room: peers across consumer brands, platforms and agencies.
More proof points
Integrate: CEO dinner event in Singapore
An evening for B2B marketing leaders, co-hosted with the CEO of Integrate, on the revenue impact of trusted marketing data. View the post on LinkedIn ↗
In the room:
ByteDance: outbound to AI founders and CTOs
No event here: a direct, peer-to-peer outbound motion we ran for ByteDance's BytePlus AI product. 30 meetings in 3 months booked straight into the calendars of founders, CEOs and CTOs at AI and technology companies, with 5 progressing to POC. Proof the same convene-and-convert discipline works with technical buyers, one on one, not just in a room.
Who we met:
Serious Fluence: Creator marketing lunch in KL
A private lunch in Kuala Lumpur, co-hosted with the CEO of Serious Fluence, for B2C marketing leaders, on creator marketing. View the post on LinkedIn ↗
In the room:
Gimmefy: Brand marketer lunch in Singapore
A lunch event in Singapore, co-hosted by the CEO of Gimmefy, for brand marketers navigating the shift to AI. View the post on LinkedIn ↗
In the room:
Your buyers: two groups that decide legal AI across your four markets.
Harvey sells to two buyer groups, and we run a room for each. Law firm leadership, the managing partners, COOs and innovation, knowledge and IT leads who own the firm-wide decision. And in-house legal leadership, the general counsel and chief legal officers who buy for the corporate legal team. We size law firms at 50+ staff and in-house teams at companies of 1,000+ employees, the firms and corporates worth a Harvey rollout.
| Buyer groupby where the buyer sits | Singapore | Malaysia | Indonesia | Hong Kong | Total |
|---|---|---|---|---|---|
| Law firm leadershipManaging Partner, COO, Head of Innovation / Knowledge, CKO, CIO (firms 50+ staff) | 123 | 108 | 584 | 74 | 889 |
| In-house legal leadershipGeneral Counsel, Chief Legal Officer, Group GC (companies 1,000+ employees) | 651 | 143 | 137 | 383 | 1,314 |
| Total per market | 774 | 251 | 721 | 457 | ~2,200 |
Methodology. LinkedIn Sales Navigator, November 2026, by where the buyer sits. Law firm leadership = industry Law Practice or Legal Services, at firms of 50+ staff, holding the titles Managing Partner, Chief Operating Officer, Head of Innovation, Head of Knowledge, Chief Knowledge Officer, Director of Innovation or Chief Information Officer. In-house legal = General Counsel, Chief Legal Officer or Group General Counsel at companies of 1,000+ employees, across all industries. Title-based counts are profile-weighted and indicative; the floors deliberately screen out solo and micro firms, and small companies without a real legal budget. Counts shown are live Sales Navigator totals, not display-capped. Named, de-duplicated target lists per market and per group are built on kickoff.
Sequence. Phase 1 opens Singapore and Malaysia, where Harvey has the most momentum and named logos. Phase 2 adds Indonesia and Hong Kong. Within each market we run the two buyer groups as separate tracks, senior-first, account by account.
Where we'd start, and how fast.
The ICP puts a real number on it: roughly 2,200 senior legal buyers across your four markets, split into law firm leadership and in-house legal. Here is the sequence.
How we'd phase it across 12 months
Phase 1 (0-4 months): Singapore & Malaysia, where Harvey has the most momentum and named firms. ~1,025 buyers.
Phase 2 (4-9 months): Indonesia & Hong Kong, each run as its own track. ~1,175 buyers.
Phase 3 (9-12 months): Deepen all four markets, and both buyer groups, as results land.
Within each phase, the motion:
- Find the right peopleBuild the named target list from the ICP: the exact managing partners, GCs and innovation leads worth a room.
- Reach out like a peerReal messages from real people to the few who matter, not a sequence tool running on its own.
- Convene the roomSmall, senior, co-hosted sessions on AI in legal practice, the kind of room partners and GCs actually want to be in.
- Earn the 1-on-1Every room converts into named 1-on-1s, and we sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM, so you always see the pipeline.
- Weekly updates with usA standing weekly check-in where we walk the numbers together and agree the next moves.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The defaults below reflect what we typically see, but move the sliders to your own numbers to get a real view of what this NO BS x Harvey collaboration could produce.
Default sliders reflect our working estimate over 12 months: 12 rooms × 8 senior legal leaders is about 96 reached, 80% to a real 1-on-1 (77), 40% of those to a sales opportunity (31), about a 20% win rate on close (6). At a $200,000 average ACV that is $6.2M in pipeline and $1.2M of signed annual contract value, roughly 10× the $120k in first-year fees, before any account expansion. Move the sliders to your own numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
Most relevant here, Yuri has spent his career selling complex, high-consideration software into enterprise and professional-services buyers, the kind of trust-led, multi-stakeholder sale Harvey runs into legal. The room, and the way it buys, is familiar ground.
Rahul Gokhale, Director
Brings a senior operating perspective from large, complex organizations, with leadership roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry, two of them global professional-services firms, so the partner-led, advisory world Harvey's buyers live in is familiar ground, across customer success, partnerships, transformation and leadership. Connect on LinkedIn ↗
Case studies
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top levels of the enterprises you want, without investing millions in a market-development team to get there.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
We can get into a lot more detail from here, but four questions first.
- Do the projected outcomes align with your targets?
- What questions do you have on our approach?
- How big a priority is this for you?
- What budget can you allocate to achieve these outcomes?